Case study
A complete rebuild for a fitness equipment store
An NZ online fitness equipment store on WooCommerce, with a dated, slow site and a Google Ads account that had drifted.
Website design
Website design for NZ small businesses
New builds, redesigns and rebuilds. We build on WordPress when you want to edit the site yourself, or as a fast static site when speed matters most. We also fix slow sites that fail Core Web Vitals.
What we do
New websites
Planned around what your customers need to find and do, and built for phones first, because that's where most people will see it.
Redesigns and rebuilds
A new design on a modern theme, or a full rebuild, done on a staging copy and launched on a planned date with a way back.
WordPress sites
Set up so you can update pages, posts and images yourself, with only the plugins you actually need.
Fast static sites
Plain HTML and CSS for sites that don't change often. They load quickly, cost little to host and give attackers almost nothing to work with.
Speed and Core Web Vitals fixes
We find what's slowing the site down, usually images, fonts, scripts or content that jumps around as it loads, and fix it without a redesign.
Keeping your rankings
Redirects, titles and structured data carried across, so a new site doesn't lose the search traffic the old one earned.
Signs you need this
- The site takes more than a few seconds to load on a phone
- The menu is awkward to use on mobile
- You can't change anything without calling someone
- It looks dated next to your competitors
- Search Console reports Core Web Vitals problems
From our work
How it runs
- Free 30-minute reviewWe look at your site, tracking and ad account with you.
- Written plan and quoteWhat we'll do, in what order, and what it costs.
- Work on a copyChanges happen on a staging copy, never on your live site.
- Launch with a way backA planned launch date and a rollback we've tested.
Common questions
How much does a website cost in NZ?
It depends on the size of the site and what it has to do. A small brochure site costs far less than an online store with hundreds of products. After the free review you get a written quote, so you know the cost before any work starts.
How long does a new website take?
Mostly it depends on how much content there is and how quickly decisions get made. The quote comes with a timeline, and we launch on a date agreed in advance.
Should I use WordPress or a static site?
WordPress suits sites you'll update often, and online stores. A static site suits a site that changes a few times a year and needs to be as fast and secure as possible. We'll recommend one after the review.
Can I update the website myself?
On WordPress, yes: pages, posts, images and products. On a static site we make the changes for you.
Will a redesign hurt my Google rankings?
Not if it's done carefully. We map every old URL to its new address, keep what's already working in titles and content, and check Search Console after launch.
Can you fix Core Web Vitals without rebuilding the site?
Usually. Most problems come from oversized images, scripts that block the page, web fonts, or elements that shift while the page loads. Those can be fixed on the existing site.
Related services
Book a free 30-minute website and ads review
We look at your website, tracking and Google Ads account with you on a call, then tell you what we'd fix first and why. There's no obligation.
- Speed and mobile check
- Tracking check: are your sales reaching Google?
- A look over your ad account
- A short written list of fixes, in order