Case study
From hacked to hardworking: a wellness retailer's comeback
An NZ yoga and wellness store on WooCommerce. The store had been hacked, the ads looked like they were failing, and most ad clicks landed on a mobile menu that was hard to use.
Online stores
WooCommerce and Shopify websites that sell
Store builds, rebuilds and fixes for NZ retailers. We also sort out product feeds and Google Merchant Center, and the checkout and payment problems that quietly cost you sales.
What we do
WooCommerce builds and rebuilds
On a fast theme, with your catalogue migrated and tested on a staging copy before launch.
Shopify stores
Set-up, theme work and apps for stores that want a hosted platform.
Store fixes
Broken checkouts, slow product pages, plugin conflicts and updates that went wrong.
Product feeds and Merchant Center
Feeds that sync cleanly, disapproved products fixed, and help with suspensions and misrepresentation warnings.
Checkout and payments
Payment gateways set up and tested end to end, including the tracking that reports each sale.
Sales tracking
Every order reported to Google Ads and Analytics, including card payments that leave your site to be processed.
Signs you need this
- Google Ads shows fewer sales than your store does
- Products are disapproved or limited in Merchant Center
- Your feed plugin says it has synced, but Merchant Center shows errors
- Customers abandon at checkout, or payments fail
- Product pages are slow on mobile
From our work
How it runs
- Free 30-minute reviewWe look at your site, tracking and ad account with you.
- Written plan and quoteWhat we'll do, in what order, and what it costs.
- Work on a copyChanges happen on a staging copy, never on your live site.
- Launch with a way backA planned launch date and a rollback we've tested.
Common questions
Should I use Shopify or WooCommerce?
Shopify is simpler to run, and you pay monthly platform fees and app costs. WooCommerce gives you full control and no platform fees, but it needs hosting and upkeep. We work with both and will tell you which suits your store.
Why does Google Ads show fewer sales than my store?
Usually because some payments leave your site to be processed, and the purchase never gets reported when the customer comes back. We trace each payment method and close the gap.
Why was my Merchant Center account suspended?
Common causes are missing policies, prices or stock that don't match your site, and business details Google can't verify. We find which one applies, fix it and request a review.
My feed plugin says synced, so why does Merchant Center show errors?
The plugin and Merchant Center can disagree about data sources, product IDs or attributes. We check both sides and clean up duplicate or conflicting feeds.
Which payment gateway should an NZ store use?
It depends on fees, the cards you need to accept, and whether you want buy now, pay later. Windcave, Stripe and Afterpay are common choices for NZ stores. We set up the one that fits and test it end to end.
How should GST and shipping appear in my product feed?
Prices in the feed should include GST, the same way customers see them on your site, and shipping costs should match your checkout. Mismatches are a common reason products get disapproved.
Related services
Book a free 30-minute website and ads review
We look at your website, tracking and Google Ads account with you on a call, then tell you what we'd fix first and why. There's no obligation.
- Speed and mobile check
- Tracking check: are your sales reaching Google?
- A look over your ad account
- A short written list of fixes, in order