Case study
From hacked to hardworking: a wellness retailer's comeback
An NZ yoga and wellness store on WooCommerce. The store had been hacked, the ads looked like they were failing, and most ad clicks landed on a mobile menu that was hard to use.
Google Ads
Google Ads management that reports real sales
Search, Shopping and Performance Max campaigns for NZ businesses, built on conversion tracking you can trust. We also audit accounts when you suspect your ads are wasting money.
Real salesSales Google Ads could see
What we do
Conversion tracking
Every sale and enquiry reported, including card payments and phone calls, with offline sales fed back to Google.
Search campaigns
Themed ad groups, sensible match types and negative keywords, so you pay for searches that turn into customers.
Shopping and Performance Max
Clean product feeds, sensible bidding, and control over where the budget goes, including YouTube.
Account audits
A plain-English review of where your money goes, what's broken and what to fix first.
Ongoing management
Search terms, bids and budgets checked every month, with a short report you can actually read.
Signs you need this
- Google Ads shows far fewer sales than your store or CRM
- A big share of spend goes to YouTube or display placements
- You're paying for clicks on your own business name
- Bid targets are so tight the campaigns barely spend
- Old test campaigns or ad groups are still running
From our work
How it runs
- Free 30-minute reviewWe look at your site, tracking and ad account with you.
- Written plan and quoteWhat we'll do, in what order, and what it costs.
- Work on a copyChanges happen on a staging copy, never on your live site.
- Launch with a way backA planned launch date and a rollback we've tested.
Common questions
How much should I spend on Google Ads?
Enough to get useful data, which depends on your cost per click and what a customer is worth to you. We work that out in the review, before you spend more.
Can I run Google Ads myself?
Yes, and plenty of small businesses do. The common problems are broken tracking, targeting that's too broad, and Performance Max spending where you can't see it. An audit shows whether any of those apply to you.
Why is Performance Max spending on YouTube?
Performance Max runs across Search, Shopping, YouTube, display and more, and moves budget to wherever it thinks conversions are. If tracking is wrong or the product feed is weak, it can spend heavily on placements that don't sell.
Why don't my Google Ads conversions match my sales?
Usually a tracking gap: payments processed off-site, a tag missing on the thank-you page, or phone and in-store sales that never get reported. We find the gap and fix it before changing any campaign.
Who owns the Google Ads account?
You do. We work inside your account with manager access, so all the data stays with you if we stop working together.
What happens in the free review?
On a 30-minute call we look at your website, tracking and Google Ads account together, then tell you what we'd fix first and why.
Related services
Book a free 30-minute website and ads review
We look at your website, tracking and Google Ads account with you on a call, then tell you what we'd fix first and why. There's no obligation.
- Speed and mobile check
- Tracking check: are your sales reaching Google?
- A look over your ad account
- A short written list of fixes, in order